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  5. The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World - Bog

- Proceedings of the 2011 World Marketing Congress

indgår i Developments in Marketing Science: Proceedings of the Academy of Marketing Science serien

The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World
Bag om The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World

This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783319842981
  • Indbinding:
  • Paperback
  • Sideantal:
  • 953
  • Udgivet:
  • 7. Juli 2018
  • Udgave:
  • 12017
  • Størrelse:
  • 210x279x0 mm.
  • Vægt:
  • 2426 g.
  • 8-11 hverdage.
  • 3. Oktober 2024
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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

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