Name: The Dark Side of Marketing Communications
Price: 1777.95 DKK
Availability: InStock
Author: Tim (University of Bath Hill
ISBN: 9781138587120

The Dark Side of Marketing Communications af Tim (University of Bath Hill

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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Sprog:
Engelsk

ISBN:
9781138587120

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
124

Udgivet:
29. oktober 2020

Størrelse:
156x234x0 mm.

Vægt:
453 g.

Leveringstid: 2-3 uger.
Forventet levering: 13. december 2024

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What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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