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The Dark Side of Marketing Communications - Tim (University of Bath Hill - Bog

- Critical Marketing Perspectives

Bag om The Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138587137
  • Indbinding:
  • Paperback
  • Sideantal:
  • 124
  • Udgivet:
  • 29. oktober 2020
  • Størrelse:
  • 234x155x12 mm.
  • Vægt:
  • 218 g.
  • 2-3 uger.
  • 13. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Dark Side of Marketing Communications

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book argues that marketing communications plays an increasingly important role in bolstering contemporary capitalism.

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