Name: The Language of Organizational Styling
Price: 1220.95 DKK
Availability: InStock
Author: Lionel (National University of Singapore) Wee
ISBN: 9781107054806

The Language of Organizational Styling af Lionel (National University of Singapore) Wee

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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Sprog:
Engelsk

ISBN:
9781107054806

Forlag:
Cambridge University Press

Indbinding:
Hardback

Sideantal:
212

Udgivet:
22. januar 2015

Størrelse:
156x238x18 mm.

Vægt:
456 g.

Leveringstid: 2-3 uger.
Forventet levering: 4. december 2024

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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