Name: The Language of Organizational Styling
Price: 415.95 DKK
Availability: InStock
Author: Lionel (National University of Singapore) Wee
ISBN: 9781107666979

The Language of Organizational Styling af Lionel (National University of Singapore) Wee

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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Sprog:
Engelsk

ISBN:
9781107666979

Forlag:
Cambridge University Press

Indbinding:
Paperback

Sideantal:
211

Udgivet:
28. marts 2019

Størrelse:
228x154x12 mm.

Vægt:
322 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 30. november 2024

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This is the first book-length study of the linguistics of organizational styling, looking at the language and semiotic resources used by holiday resorts, pharmaceutical companies, restaurants and insurance companies in order to project their identities, and style themselves.

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