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The Lifebelt - John A. Murphy - Bog

- The Definitive Guide to Managing Customer Retention

af John A. Murphy
The Lifebelt af John A. Murphy
Bag om The Lifebelt

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780471498186
  • Indbinding:
  • Hardback
  • Sideantal:
  • 300
  • Udgivet:
  • 16. Januar 2001
  • Størrelse:
  • 160x232x23 mm.
  • Vægt:
  • 652 g.
  • 2-4 uger.
  • 28. Maj 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om John A. Murphy

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Beskrivelse af The Lifebelt

In a world where there is increasing choice for just about every kind of product and service, winning and holding the best customers is key to the success of any business. Customer Relationship Management, or CRM, is a concept that senior managers in any kind of business ignore at their peril.

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