Name: The Marketing Challenge for Industrial Companies
Price: 1990.95 DKK
Availability: InStock
Author: Claudio A. Saavedra
ISBN: 9783319306094

The Marketing Challenge for Industrial Companies af Claudio A. Saavedra

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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

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Sprog:
Engelsk

ISBN:
9783319306094

Forlag:
Springer International Publishing AG

Indbinding:
Hardback

Sideantal:
423

Udgivet:
10. maj 2016

Udgave:
12016

Størrelse:
242x163x30 mm.

Vægt:
816 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 10. december 2024

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This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sales force and product launch.

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