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The Media Industries and their Markets - Bog

- Quantitative Analyses

indgår i Applied Econometrics Association Series serien

The Media Industries and their Markets
Bag om The Media Industries and their Markets

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230277700
  • Indbinding:
  • Hardback
  • Sideantal:
  • 231
  • Udgivet:
  • 17. September 2010
  • Størrelse:
  • 223x142x20 mm.
  • Vægt:
  • 432 g.
  • 2-3 uger.
  • 22. Maj 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Media Industries and their Markets

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

Brugerbedømmelser af The Media Industries and their Markets



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