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The Media Industries and their Markets - Bog

- Quantitative Analyses

Bag om The Media Industries and their Markets

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230277700
  • Indbinding:
  • Hardback
  • Sideantal:
  • 231
  • Udgivet:
  • 17. september 2010
  • Størrelse:
  • 223x142x20 mm.
  • Vægt:
  • 432 g.
  • 8-11 hverdage.
  • 12. december 2024
Forlænget returret til d. 31. januar 2025

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  • BLACK FRIDAY
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af The Media Industries and their Markets

This book looks at quantitative studies on media markets, examining economic environment, supply and concentration in the media, and demand. It presents the most recent econometric research on the media and their markets, and provides insights on media enterprises, such as, corporate strategy, marketing and advertizing.

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