Name: The Popular Anti-Icon in American Sports
Price: 1158.95 DKK
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Author: Thomas Weik
ISBN: 9783631738054

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Hardback
8-11 hverdage
1.158,95 kr.

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The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.

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Sprog:
Engelsk

ISBN:
9783631738054

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
406

Udgivet:
4. januar 2018

Udgave:

Størrelse:
214x157x32 mm.

Vægt:
616 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 9. december 2024

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The case studies of Joe Namath, Dennis Rodman and Barry Bonds show how this phenomenon has become visible from the 1960s onwards because of profound changes within the media and sports. These athletes undermined the original sports-hero ideology and still became successful and popular on and off the field - also in a commercial fashion.

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