Name: The Pricing and Revenue Management of Services
Price: 1877.95 DKK
Availability: InStock
Author: Irene C.L. Ng
ISBN: 9780415350778

The Pricing and Revenue Management of Services af Irene C.L. Ng

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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Sprog:
Engelsk

ISBN:
9780415350778

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
208

Udgivet:
26. juli 2007

Størrelse:
156x234x13 mm.

Vægt:
540 g.

Leveringstid: 2-3 uger.
Forventet levering: 13. december 2024

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In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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