Name: The Righteous Brand
Price: 1416.95 DKK
Availability: OutOfStock
Author: Max Blackston
ISBN: 9781032882376

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Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

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Sprog:
Engelsk

ISBN:
9781032882376

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
268

Udgivet:
18. marts 2025

Udgave:
2

Størrelse:
152x229x0 mm.

Leveringstid: Kan forudbestilles.
Udgivelsesdato: 18. marts 2025

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Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

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