Name: Transgenerational Marketing
Price: 1679.95 DKK
Availability: InStock
Author: Rajagopal
ISBN: 9783030339289

Transgenerational Marketing af Rajagopal

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This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

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Sprog:
Engelsk

ISBN:
9783030339289

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
298

Udgivet:
3. december 2020

Udgave:
12020

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 28. november 2024

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This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

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