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Transgenerational Marketing - Rajagopal - Bog

- Evolution, Expansion, and Experience

af Rajagopal
Transgenerational Marketing af Rajagopal
Bag om Transgenerational Marketing

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030339289
  • Indbinding:
  • Paperback
  • Sideantal:
  • 298
  • Udgivet:
  • 3. december 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 16. januar 2025

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Transgenerational Marketing

This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.

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