Ultimate Guide to Social Media Marketing - Eric Butow - Bog

Unlock the Power of Social Media Marketing for Your Business!Ultimate Guide to Social Media Marketing, 2nd edition takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include:Why businesses need to embrace social media marketingUnderstanding today’s social networks from big ones like Facebook and YouTube to emerging platformsLearning how to craft your business’s social media strategy using today’s formatsHow to leverage images and video in your social media outreachHow to Leverage AI in your campaignsBuilding your business social marketing teamMeasure your social media outreach progress and improve your performance over time