Name: Value Chain Marketing
Price: 800.95 DKK
Availability: InStock
Author: Stephanie Hintze
ISBN: 9783319384788

Value Chain Marketing af Stephanie Hintze

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Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

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Sprog:
Engelsk

ISBN:
9783319384788

Forlag:
Springer International Publishing AG

Indbinding:
Paperback

Sideantal:
259

Udgivet:
24. september 2016

Udgave:
12015

Størrelse:
155x235x0 mm.

Vægt:
4277 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

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Forlænget returret til d. 31. januar 2025

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Value Chain Marketing (VCM) is a promising strategy to overcome immediate customers' innovation resistance. By pursuing VCM, material suppliers enlarge their target group beyond their immediate customers and address their downstream customers as well.

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