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Vulcans, Earthlings and Marketing ROI - David Rutherford - Bog

- Getting Finance, Marketing and Advertising onto the Same Planet

af David Rutherford, Jonathan Knowles
Vulcans, Earthlings and Marketing ROI af David Rutherford
Bag om Vulcans, Earthlings and Marketing ROI

Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781554580316
  • Indbinding:
  • Paperback
  • Sideantal:
  • 174
  • Udgivet:
  • 14. december 2007
  • Størrelse:
  • 227x154x11 mm.
  • Vægt:
  • 272 g.
  • 2-3 uger.
  • 13. november 2024

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Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Vulcans, Earthlings and Marketing ROI

Establishes that finance, marketing, and advertising share common ground in the value of brands. This book reviews the evidence for the business impact of marketing and advertising, summarizing key research and practical experience.

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