Winning on Purpose - Fred Reichheld - Bog

Bestselling author, customer loyalty guru, and NPS creator Fred Reichheld on how Net Promoter has transformed the business landscape of the last 10 years with a simple credo: the primary purpose of a business is to enrich the lives of its customers.Offers fresh insights into a management system used by thousands of companies.Making a crucial and true-ringing argument about the purpose of business that will resonate broadly with marketers and strategists.Rich, vivid stories ranging across industries and sectors.Well-written and engaging.Audience: Broad audience of leaders, managers, executives, and general readers interested in business success, doing well by doing good, and the role of business in making the world a better place. Reichheld's work at its core appeals to marketing and sales organizations, but as organizations of all kinds have become more customer-centered, the appeal has broadened.