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Winning with Data in the Business of Sports - Fiona Green - Bog

- CRM and Analytics

Bag om Winning with Data in the Business of Sports

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367610708
  • Indbinding:
  • Hardback
  • Sideantal:
  • 228
  • Udgivet:
  • 18. marts 2021
  • Udgave:
  • 2
  • Størrelse:
  • 241x161x21 mm.
  • Vægt:
  • 484 g.
  • 2-3 uger.
  • 11. december 2024
På lager

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Winning with Data in the Business of Sports

This new edition of the bestselling book shares the processes and principles used to implement a data-driven approach to decision-making, targeted marketing, and digital transformation, emulating the approach of brands such as Netflix, Amazon and Spotify but framed for the unique challenges and opportunities of the sports industry.

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