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Writing Marketing - Stephen Brown - Bog

af Stephen Brown
Writing Marketing af Stephen Brown
Bag om Writing Marketing

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781412902663
  • Indbinding:
  • Paperback
  • Sideantal:
  • 272
  • Udgivet:
  • 24. august 2005
  • Størrelse:
  • 235x158x16 mm.
  • Vægt:
  • 416 g.
  • Ukendt - mangler pt..

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  • BLACK WEEK

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Beskrivelse af Writing Marketing

Marketing is a very diverse discipline, dealing with everything from the costs of globalisation to the benefits of money-back guarantees. However, there is one thing that all marketing academics share. They are writers. They publish or perish - their careers are advanced, and their reputations are enhanced, by the written word.

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