A Psycho Social Study of Mass Media - Gupta Sunil - Bog

Mass media is an important part of individual's life. It is a two way process of communicating ideas, knowledge and concepts. It includes various age groups like children, adolescents and elder. Among them adolescents required more information related with various field with the help of mass media. "Adolescents use the information more which broadcasted in media" (Werner-Wilson, Morrissey & Fitzharris, 2004). There are various aspects of life which affected by mass-media, among those one factor is very important i.e., health. The effects of mass-media on health also vary from age group and person to person. Many a time's people get affected by exaggeration and ignore reality, which impact their life style and relationship as well. In present scenario electronic gadgets are being used more than earlier. People like to read online news rather than preferring newspaper, they also watch television to get away from bored routine and gather information about world.