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Artificial Intelligence in Marketing - Naresh K. Malhotra - Bog

Bag om Artificial Intelligence in Marketing

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781802628760
  • Indbinding:
  • Hardback
  • Sideantal:
  • 344
  • Udgivet:
  • 13. marts 2023
  • Størrelse:
  • 157x23x235 mm.
  • Vægt:
  • 652 g.
  • 8-11 hverdage.
  • 9. december 2024
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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Artificial Intelligence in Marketing

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place. Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI).

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