Serviceerhverv

In diesem Lehrbuch lernen Sie die Grundlagen des Sponsorings sowie verschiedene Auspragungen und Erscheinungsformen des Sportsponsorings kennen. Anhand zahlreicher Praxisbeispiele, Statistiken und Studienergebnisse bekommen Sie eine realistische Vorstellung von der Groenordnung, in der sich das Sportsponsoringvolumen in Deutschland und weltweit bewegt und welche Sportarten und Branchen in diesem Sektor von Relevanz sind. Ihnen werden die Ziele, Motive und die Akteure im Bereich des Sportsponsorings vorgestellt. Des Weiteren lernen Sie die theoretische Verortung des Sportsponsorings aus Management- bzw. Marketing- und Kommunikationssicht kennen und konnen sich mit dem strukturierten Sponsoringmanagementprozess vertraut machen. Insgesamt erhalten Sie mit diesem Lehrbuch ein breites Grundlagenwissen zum Thema Sportsponsoring.

This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. It introduces concepts, theories and issues central to inter-organisational collaboration and includes a series of detailed thematic chapters.

';New Dark Ageis among the most unsettling and illuminating books I've read about the Internet, which is to say that it is among the most unsettling and illuminating books I've read about contemporary life.'New YorkerAs the world around us increases in technological complexity, our understanding of it diminishes. Underlying this trend is a single idea: the belief that our existence is understandable through computation, and more data is enough to help us build a better world. In reality, we are lost in a sea of information, increasingly divided by fundamentalism, simplistic narratives, conspiracy theories, and post-factual politics. Meanwhile, those in power use our lack of understanding to further their own interests. Despite the apparent accessibility of information, we're living in a new Dark Age. From rogue financial systems to shopping algorithms, from artificial intelligence to state secrecy, we no longer understand how our world is governed or presented to us. The media is filled with unverifiable speculation, much of it generated by anonymous software, while companies dominate their employees through surveillance and the threat of automation. In his brilliant new work, leading artist and writer James Bridle surveys the history of art, technology, and information systems, and reveals the dark clouds that gather over our dreams of the digital sublime.

Studienarbeit aus dem Jahr 2015 im Fachbereich Pflegewissenschaft - Pflegemanagement, Note: 1,3, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Wie kann das House of Quality des Quality Function Deployment für Dienstleistungen angewendet werden? Welche Vorteile bietet es und welche Risiken bestehen? Nicht zuletzt gilt es eine Antwort zu finden, ob und unter welchen Voraussetzungen für einen Betreiber eines ¿Betreuten Wohnen¿ die Anwendung von QFD sinnvoll und wann dies sogar hinderlich sein könnte.In der Industrie ist schon lange klar: Wer sich bereits bei der Planung von Produkten mit den Kundenwünschen beschäftigt und diese berücksichtigt hat am Ende die geringeren Kosten. Dies gilt übertragen auch auf Dienstleistungen. Dienstleistungen kundenorientiert zu planen ¿ diese Aufgabe gilt es zu erfüllen. Anhand der Dienstleistung ¿Verpflegung im Betreuten Wohnen¿ wird der Planungsprozess mit Hilfe des Quality Function Deployment betrachtet.

From the #1 wedding brand, the bestselling wedding book, updated with all-new budget ideas, online tools, and event planning and personalizing trends.First comes love, then comes . . . planning! Before a fabulous celebration, there are vendors to hire, budgets to calculate, decisions galore to make. Packed with The Knot's top tips and worksheets, checklists, and contact sheets for you to fill in, this book is the one-stop resource that keeps brides focused but stress-free. The Knot Ultimate Wedding Planner paperback takes you through the process step by easy-to-follow step, with:· Budget worksheets (and all the latest digital tools for keeping track of costs) as well as hundreds of invisible ways to cut costs when selecting everything from flowers to the venue and menu · Wedding planning timelines (including a brand-new express timeline for couples getting married in 3 months or fewer) · Guest list and invitation worksheets (with guidance on what you can now do online) · Vendor contract checklists (and tons of new online resources for finding the pros you need) · Fun ideas for personalizing your reception, from photo booths to signature cocktails in any color your heart desires · Web links and other useful resources for planning on the go (including recommended apps to download and up-to-the-minute advice on building your wedding website)

The hospitality industry is one of the most significant drivers of economic growth and socioeconomic advances in both developed and developing countries. This industry contributes directly to gross domestic product, job creation, income level, destination expansion, and economic development. Forecasts for 2020 indicated a promising year was ahead for this industry, but the COVID-19 pandemic had a catastrophic impact. Hospitality companies are experiencing one of the biggest, unprecedented crises to date, and experts must now rethink strategies to ensure these businesses' recovery. Sustainability and Competitiveness in the Hospitality Industry focuses on complex issues from a hotel industry perspective. It surveys existing research by reflecting on the pandemic's impacts and generates scenarios for how to strengthen business structures. Covering a wide range of topics such as digital hospitality and tourism products, this reference work is ideal for managers, business professionals, entrepreneurs, practitioners, researchers, academicians, instructors, and students.

This book brings these questions: How any why traveller individual travelling choice won't be influenced by travelling entertainment service price only? Does it mean the travelling entertainment service providers will not reduce their traveller number when they can respect or consider above factors to avoid to bring negative influence to traveller consumers, but they still change higher travelling entertainment arrangement service fee to them? In my this part, I shall explain above factors how to influence traveller individual behavior to let readers can predict traveller individual behavior more accurately. In my this book, I shall explain above factors how to influence traveller individual behavior to let readers can predict traveller individual behavior more accurately.

Banking Associations, as business associations representing the interests of its members (banks) at the national level, in today''s changing regulatory and economic environment have an increasingly important role not only in the Banking sector but in the wider economy. Their increasing importance is deriving from their mission, structure and capabilities to obtain and promote different interests in the economy and wider society. It is important to understand their mission, vision and activities and ideally to include Banking Associations in the market decision making process. Countries where that had previously been the case were observed to achieve a higher level of mutual understanding of different stakeholders, and thereby produced greater value-added.

Studienarbeit aus dem Jahr 2015 im Fachbereich BWL - Sonstiges, Note: 1,7, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, Berlin früher Fachhochschule, Veranstaltung: Dienstleitungsmanagement, Sprache: Deutsch, Abstract: Die Thematik des demographischen Wandels der Bevölkerung wird in den letzten Jahrzehnten sowohl in der Wissenschaft und Forschung als auch in der Presse und der Politik diskutiert. Ziel dieser Arbeit ist es, zu untersuchen, ob und wie sich der Dienstleistungsmarkt im Zusammenhang mit den Folgen des demografischen Wandels verändert hat. Dazu werden zunächst die Begrifflichkeiten geklärt. Es werden zentrale Begriffe, wie die des demografischen Wandels und der Dienstleistungsbranche erläutert. Im Folgenden wird die Bedeutung der Dienstleistungen verdeutlicht. Und schließlich wird auf den Zusammenhang der Folgen des demografischen Wandels und die mögliche Veränderung der Dienstleistungsbranche eingegangen. Dabei wird vor allem auf die Tourismus- und die Pflegebranche eingegangen, da in diesen Bereich die altersspezifische Ausrichtung besonders deutlich wird.

“Ohri is a visionary in every sense of the word” —ForbesA Bridge Not Too Far: Where Creativity Meets Innovation by Deepak Ohri is a must-read and inspirational book for anyone seeking to harness the power of innovation and creativity to succeed in the business world. Ohri, founder and CEO of lebua Hotels and Resorts, shares his inspiring journey from humble beginnings to becoming a renowned award-winning entrepreneur in the luxury hospitality industry with a focus on management and leadership.Ohri provides a deeply human-centered approach to managing business and life, sharing his insights and expertise on how to succeed in the competitive world of entrepreneurship and the hospitality industry. Ohri's innovative entrepreneurial spirit and unique perspective on experiential luxury have transformed the hospitality landscape. In this motivational book and remarkable guide, Ohri provides invaluable lessons and practical tips for anyone seeking to achieve similar success.With a focus on the importance of creativity and innovation, A Bridge Not Too Far is a powerful tool for entrepreneurs, offering actionable strategies for achieving goals, overcoming obstacles, and climbing to the top. Whether you are just starting or looking to take your business to the next level, this book is an essential read for anyone looking to succeed in the competitive world of entrepreneurship.Named one of the Global Top Most Inspirational Executives in Travel and Hospitality by the International Hospitality Institute, Ohri is a visionary leader who has earned a reputation as one of the most innovative and successful entrepreneurs in the industry that values customers satisfaction and ethical leadership. A Bridge Not Too Far is a testament to his remarkable accomplishment and his dedication to helping others in their goal achievement for their success.So, if you are ready to grow your business or career to the next level, this self help book is the perfect guide to get you there.

Featuring a broad geographical range of examples and pan-disciplinary perspectives, The Emerald Handbook of Destination Recovery in Tourism and Hospitality is an essential reference and illuminating guide on developments in the theory and practice of tourism development post-pandemic.

Masterarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Sozialpsychologie, Note: 1,7, Hochschule für angewandtes Management GmbH, Sprache: Deutsch, Abstract: Im Rahmen dieser Arbeit soll herausgefunden werden, wie das Konsumentenverhalten der Generation Y, deren Zugehörige auch Millennials genannt werden, durch Greenwashing im Kosmetiksektor beeinflusst wird. Dazu wurde die folgende Forschungsfrage gestellt: Inwieweit beeinflusst Greenwashing bei kosmetischen Produkten das Konsumentenverhalten von Millennials? Die Anforderungen der Verbraucher an Anbieter werden durch eine zunehmende Sättigung des Angebotes immer höher. Vor allem in der Kosmetikbranche zeichnet sich der Trend zur Nachhaltigkeit ab, weshalb Anbieter dieser Branche vermehrt sogenanntes Greenwashing betreiben, um das Unternehmen selbst oder dessen Produkte für die Interessensgruppen nachhaltiger wirken zu lassen. Gesetzliche Regelungen gibt es hierfür bislang nicht. Vor allem die jüngeren Generationen in Deutschland gelten als besonders kritisch und umweltbewusst. Um die Forschungsfrage zu beantworten, wurde eine Online-Befragung durchgeführt, die sich an die in Deutschland lebenden Millennials richtete. Die Auswertung zeigte, dass Greenwashing negative Auswirkungen auf die Sicht der kritischen Millennials bezüglich Anbietern und das Vertrauen in deren Werbemaßnahmen und -versprechen hat. Auf dieser Grundlage ist es für Anbieter empfehlenswert, die Corporate Social Responsibility Strategie sowie die Marketingaktivitäten authentisch an den gesellschaftlichen Wandel und die damit verbundenen Megatrends anzupassen. Weitere Forschung könnte auf mögliche gesetzliche Neuerungen bezüglich Greenwashing-Aktivitäten und deren Umsetzbarkeit am deutschen und internationalen Markt eingehen.

For hotels wanting to sell through online channels, user reviews have become incredibly influential. Every customer has an opinion and feels entitled to share it with the world. As a result, both on dedicated review sites such as TripAdvisor.com or built into property pages on Online Travel agency websites, what past customers are saying about you can make or break your business, making proactively managing your online reputation essential. However, responding to harsh and sometimes unwarranted criticism on a multitude of websites is often an uphill battle. With the process new to most hoteliers, many struggle to manage it effectively, or sometimes even know where to start, resulting in missed opportunities and a damaged online reputation. Thankfully help is at hand. Based on techniques learned working with both independent and chain hotels, Reviewed! The hoteliers' unofficial guide will assist you in defending, controlling and enhancing your property's online reputation. Using a highly practical approach, this guide provides precise, detailed, step-by-step solutions, tactics and suggestions to help you to: - Better understand the role and importance of user reviews in today's highly competitive online booking environment- Manage your hotel's pre-purchase image so you can more easily exceed guest expectations and drive better user reviews- Use proven strategies to respond to reviews, both positive and negative- Challenge and remove suspicious or unwarranted reviews- Appreciate how the main review channels work and how best to manage their idiosyncrasies and requirements - Assess which software tools to use to assist in online reputation management - Understand how you can drive additional favourable reviews to increase your rating scores and positioning- Use reviews as a free corporate intelligence tool to better understand your, and your competitors', relative strengths and weaknesses.

This book is based on the PhD thesis of renowned research scholar Mr. Kumar Sanjeev. On the basis of which Sambalpur University India awarded him a doctorate. This book is the result of the hard work of Kumar Sanjeev

Rapid growth in the tourism and hospitality industry highlights the importance of applied and pure research to address the theoretical and practical problems and gaps facing the industry daily, from a multitude of perspectives - the economic, social, cultural, environmental, political, and technological. Advanced Research Methods in Hospitality and Tourism reviews traditional research methods, revising them to suit the contemporary problems and research agendas.Developing recent research strategies under the umbrella of quantitative and qualitative research methods - such as the mixed-methods designs, analysing archival materials, online databases, text mining, and scientific qualitative analysis of social media historical data- can offer promising solutions.In the era of technology and big data, advanced and innovative research methods and conducting effective research to solve emerging problems in tourism and hospitality is critical, making Advanced Research Methods in Hospitality and Tourism a necessity for academics and practitioners.

An introduction to the key concepts and payment systems that underpin our global economy.The payments industry is complex and quickly changing. From the origins of card-based transactions, to the vast world of digital wallets, to the emerging land of decentralized finance and cryptocurrencies, it can be hard to know where to start as a consumer or merchant better looking to understand how money moves in the twenty-first century. In The Field Guide to Global Payments, payments industry veteran and entrepreneur Sophia Goldberg offers a smart, compressive course on payments, covering the evolution of the industry, surveying the current global payments landscape, and looking forward into emerging payment technologies. The payments industry underpins the entire modern globalized economy. It's hard for someone starting off to know what they don't know. With this book, readers will finally have access to a high-level overview of this crucial but complex space. This is a book for anyone who is either interested in payments or in a role that touches payments - that could be an accounting team who processes payments, someone starting a job within a payments company or payments team, business owners looking to better understand funds flow and subscriptions models from a payments perspective, or executives who want to learn more about the mechanics of where much of their revenue literally comes from. In this day and age, payments should no longer be an afterthought for any merchant or organization. It's time to dig in and really understand the players and networks through which our money runs.

This book tackles the question of how tourism development and suitable policies can be used to promote sustainable development in Low-Density Territories (LDTs). The respective chapters, written by prominent experts, identify the problems associated with LDTs; highlight the comparative advantages of these territories with regard to tourism; propose methodologies for assessing the impact of tourism; and present case studies on the application of sustainable policies in tourism. Given its scope, it will be especially interesting for academics and researchers investigating LDTs and sustainable tourism, and for policymakers interested in developing these territories. LDTs represent an economic challenge, especially because most of them are home to an increasingly ageing population unable to pursue economic development. In these territories, tourism is emerging as an excellent opportunity to promote innovative dynamics, to lure investment, and to attract new people. However, itis important to promote sustainable tourism, which preserves the environment and communities¿ quality of life.The Chapter "Tourism, immigrants and lifestyle entrepreneurship: The (In)coming of people as a key factor for sustainability of low-density territories ¿ A case study in Portugal" is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com.

Sport is big business in the USA. From collegiate sport through to the professional leagues, the sport industry generates huge revenues, employs thousands of people and engages millions of fans and consumers. This book offers an evidence-based snapshot of the contemporary sport industry in the USA.Featuring new research from scholars working across every sector of sport business, the book covers key topics such as consumer behaviour, sport marketing, the development of women's sport, sport broadcasting, internships, and leadership. It adds critical depth to our understanding of the sport industry in the world's single biggest sport marketplace.Sport Business in the United States offers fascinating new perspectives for researchers, students and industry professionals. It is important reading for anybody working in sport management or sport business, whether inside the US or around the world.

This book is an exploration of how time, space and social atmospheres contribute to the experience of taste. It demonstrates complex combinations of material, sensual and symbolic atmospheres and social encounters that shape this experience.Space, Taste and Affect brings together case studies from the fields of sociology, geography, history, psycho-social studies and anthropology to examine debates around how¿urban¿designers, architects and market producers manipulate the¿experience¿of taste through creating certain atmospheres. The book also explores how the experience of taste varies throughout life, or even during fleeting social encounters, challenging the sense of taste as static. This book moves¿beyond common narratives that taste is 'acquired' or developed, töemphasize¿the role of psycho-social histories of nostalgia, memories of childhood, migration, trauma and displacement in the experience of we eat and drink. It focuses on entrenched social dimensions of class, value and distinction instead of psychological and¿neuroscientific conceptualizations of taste and sensuous practices of consumption to be intrinsically linked to the experience of taste in complex ways.This book will appeal to undergraduate and postgraduate students of sociology, human geography, tourism and leisure studies, anthropology, psychology, arts and literature, architecture and urban design.