Name: Brand Hate
Price: 980.95 DKK
Availability: InStock
Author: S. Umit Kucuk
ISBN: 9783030003791

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This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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Sprog:
Engelsk

ISBN:
9783030003791

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
199

Udgivet:
15. oktober 2018

Udgave:
22019

Størrelse:
148x210x0 mm.

Vægt:
454 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 20. november 2024

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This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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