Udvidet returret til d. 31. januar 2024

Brand Hate - S. Umit Kucuk - Bog

- Navigating Consumer Negativity in the Digital World

Bag om Brand Hate

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030003791
  • Indbinding:
  • Hardback
  • Sideantal:
  • 199
  • Udgivet:
  • 15. oktober 2018
  • Udgave:
  • 22019
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 20. november 2024

Normalpris

  • BLACK NOVEMBER

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Brand Hate

This book focuses on the concept of "brand hate" and consumer negativity in today's digital markets. The book defines consumer brand hate and discusses its dimensions, antecedents, and consequences as well as the semiotics and legality of such brand hate activities based on current brand dilution arguments.

Brugerbedømmelser af Brand Hate



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