Vi bøger
Trustpilot
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Økonomi og finans
  5. Branding in Governance and Public Management

Branding in Governance and Public Management - Jasper (Erasmus University Rotterdam Eshuis - Bog

af Jasper (Erasmus University Rotterdam Eshuis

indgår i Routledge Critical Studies in Public Management serien

Branding in Governance and Public Management af Jasper (Erasmus University Rotterdam Eshuis
Bag om Branding in Governance and Public Management

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415817912
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 13. November 2012
  • Størrelse:
  • 230x152x15 mm.
  • Vægt:
  • 276 g.
  • 2-3 uger.
  • 2. August 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Jasper (Erasmus University Rotterdam Eshuis

Vis alle bøger af Jasper (Erasmus University Rotterdam Eshuis

Beskrivelse af Branding in Governance and Public Management

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

Brugerbedømmelser af Branding in Governance and Public Management



Andre købte også..
Find lignende bøger
Bogen Branding in Governance and Public Management findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.