Name: Branding in Governance and Public Management
Price: 1886.95 DKK
Availability: InStock
Author: Jasper (Erasmus University Rotterdam Eshuis
ISBN: 9780415885171

Branding in Governance and Public Management af Jasper (Erasmus University Rotterdam Eshuis

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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Sprog:
Engelsk

ISBN:
9780415885171

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
188

Udgivet:
22. december 2011

Størrelse:
166x236x15 mm.

Vægt:
384 g.

Leveringstid: 2-3 uger.
Forventet levering: 16. december 2024

Forlænget returret til d. 31. januar 2025

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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