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Branding in Governance and Public Management - Jasper (Erasmus University Rotterdam Eshuis - Bog

af Jasper (Erasmus University Rotterdam Eshuis

indgår i Routledge Critical Studies in Public Management serien

Branding in Governance and Public Management af Jasper (Erasmus University Rotterdam Eshuis
Bag om Branding in Governance and Public Management

This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415885171
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 22. December 2011
  • Størrelse:
  • 166x236x15 mm.
  • Vægt:
  • 384 g.
  • 2-3 uger.
  • 11. September 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This book provides a systematic elaboration of branding in governance and public management. It deals with the nature of public branding, its relation to existing theories in public administration, the way branding is used as a managerial strategy in governance processes, and the risks and limitations of branding.

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