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Building Successful Partner Channels - Hans Peter Bech - Bog

- Channel Development & Management in the Software Industry

Bag om Building Successful Partner Channels

This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9788793116160
  • Indbinding:
  • Hæftet
  • Sideantal:
  • 222
  • Udgivet:
  • 1. April 2015
  • Udgave:
  • 1
  • Størrelse:
  • 152x228x14 mm.
  • Vægt:
  • 331 g.
  • 1-2 hverdage.
  • 1. Oktober 2022
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This book explains what it takes to build and manage partner channels in the software industry. The book uses the business model framework introduced by Alexander Osterwalder. It provides a practical guide for organizing the activities required to design productive partner programs as well implement these programs for the recruitment and management of partners that will find, win, make, keep and grow happy customers on our behalf.

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