Name: Competitive Advantage of Customer Centricity
Price: 739.95 DKK
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Author: Sathit Parniangtong
ISBN: 9789811351389

Competitive Advantage of Customer Centricity af Sathit Parniangtong

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This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

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Sprog:
Engelsk

ISBN:
9789811351389

Forlag:
Springer Verlag, Singapore

Indbinding:
Paperback

Sideantal:
330

Udgivet:
12. december 2018

Udgave:
12017

Vægt:
718 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. december 2024

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Forlænget returret til d. 31. januar 2025

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This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.

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