Name: Competitive Strategy for Media Firms
Price: 1734.95 DKK
Availability: InStock
Author: Sylvia M. Chan-Olmsted
ISBN: 9780805848120

Competitive Strategy for Media Firms af Sylvia M. Chan-Olmsted

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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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Sprog:
Engelsk

ISBN:
9780805848120

Forlag:
Taylor & Francis Inc

Indbinding:
Hardback

Sideantal:
256

Udgivet:
29. september 2005

Størrelse:
238x160x22 mm.

Vægt:
492 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 21. november 2024

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Introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. This book provides empirical examinations of broadcast, multichannel media, enhanced television, broadband communications, and global media conglomerate markets.

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Business og læring > Ledelse & strategi

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