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Competitive Strategy for Media Firms - Sylvia M. Chan-Olmsted - Bog

- Strategic and Brand Management in Changing Media Markets

af Sylvia M. Chan-Olmsted

indgår i Routledge Communication Series serien

Competitive Strategy for Media Firms af Sylvia M. Chan-Olmsted
Bag om Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805862119
  • Indbinding:
  • Paperback
  • Sideantal:
  • 384
  • Udgivet:
  • 18. Maj 2006
  • Størrelse:
  • 152x229x14 mm.
  • Vægt:
  • 453 g.
  • 2-4 uger.
  • 17. Maj 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

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