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Bag om Consumer Behavior Analysis

Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

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Sprog:
Engelsk

ISBN:
9781032924168

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
266

Udgivet:
14. oktober 2024

Størrelse:
174x246x0 mm.

Vægt:
489 g.

Leveringstid: 2-4 uger.
Forventet levering: 18. december 2024

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Consumption is the primary economic activity in a post-industrial society. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. It comprises articles originally published in the Journal of Organizational Behavior Manage

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