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Consumer Ethnocentrism, Country of Origin and Marketing - Pawel Bryla - Bog

Bag om Consumer Ethnocentrism, Country of Origin and Marketing

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032269009
  • Indbinding:
  • Hardback
  • Sideantal:
  • 336
  • Udgivet:
  • 6. oktober 2022
  • Størrelse:
  • 156x21x234 mm.
  • Vægt:
  • 676 g.
  • 2-3 uger.
  • 2. december 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Consumer Ethnocentrism, Country of Origin and Marketing

Country of origin and consumer ethnocentrism are evolving constructs as consumers' perception towards country, state or region changes over time.This book explores the phenomena of consumer ethnocentrism and country-of-origin effect on the food market using examples from Polish retailers.

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