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Hardback
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1.476,95 kr.

Bag om Corporate Cancel Culture and Brand Boycotts

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

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Sprog:
Engelsk

ISBN:
9781032670515

Forlag:
Taylor & Francis Ltd

Indbinding:
Hardback

Sideantal:
228

Udgivet:
30. september 2024

Størrelse:
156x234x0 mm.

Vægt:
635 g.

Leveringstid: 2-4 uger.
Forventet levering: 24. december 2024

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Forlænget returret til d. 31. januar 2025

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Beskrivelse af Corporate Cancel Culture and Brand Boycotts

This book examines the complexities of unintended consequences of social media that often impact brands and companies from both an economic and a reputational lens. It introduces the term "corporate cancel culture" highlighting the growing trend amongst customers to leverage social media to communicate their grievances with companies.

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