Udvidet returret til d. 31. januar 2025

Crisis Communications - Kathleen (University of Washington Fearn-Banks - Bog

- A Casebook Approach

Bag om Crisis Communications

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop crisis communication plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138923744
  • Indbinding:
  • Paperback
  • Sideantal:
  • 424
  • Udgivet:
  • 4. august 2016
  • Udgave:
  • 5
  • Størrelse:
  • 228x156x23 mm.
  • Vægt:
  • 608 g.
  • 8-11 hverdage.
  • 10. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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  • BLACK WEEK

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Crisis Communications

Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop crisis communication plans, this essential text explores crucial issues concerning communication with the news media, employees, and consumers in times of crisis. Author Kathleen Fearn-Banks addresses how to choose the best possible words to convey a message, the best method for delivering the message, and the precise and most appropriate audience, in addition to illustrating how to avoid potential mismanagement.

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