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281,95 kr.

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This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

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Sprog:
Engelsk

ISBN:
9781032403700

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
96

Udgivet:
26. august 2024

Størrelse:
216x138x9 mm.

Vægt:
160 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 11. december 2024

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Forlænget returret til d. 31. januar 2025

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This book presents an innovative application of strategic and experiential marketing in the museum sector, which uses a new cultural mediation model to enrich the visitor experience via increased audience engagement.

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