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Deceptive Advertising - Jef Richards - Bog

- Behavioral Study of A Legal Concept

af Jef Richards

indgår i Routledge Communication Series serien

Deceptive Advertising af Jef Richards
Bag om Deceptive Advertising

This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780805806496
  • Indbinding:
  • Hardback
  • Sideantal:
  • 258
  • Udgivet:
  • 1. april 1990
  • Størrelse:
  • 152x229x19 mm.
  • Vægt:
  • 599 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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This text provides discussions regarding the intersection of law and behavioural science and its application to deceptive advertising. It offers a foundation on which to base behavioural research into how consumers are deceived by advertising claims and what cognitive processes are involved.

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