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Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model - Kwang-Yong Shin - Bog

Bag om Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642380907
  • Indbinding:
  • Paperback
  • Sideantal:
  • 148
  • Udgivet:
  • 4. juni 2013
  • Udgave:
  • 2013
  • Størrelse:
  • 234x156x8 mm.
  • Vægt:
  • 2526 g.
  • 2-3 uger.
  • 29. november 2024
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  • BLACK NOVEMBER

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Executor of Integrated Marketing Communications Strategy: Marcom Manager's Working Model

The book mainly addresses the following aspects: First, it systematically introduces the domestic and foreign research results, pointing out the key elements of the basic theory of IMC, according to a company's present situation and the practice of IMC strategy.

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