Name: Financial Dimensions of Marketing Decisions
Price: 1618.95 DKK
Availability: InStock
Author: David W. Stewart
ISBN: 9783030155643

Financial Dimensions of Marketing Decisions af David W. Stewart

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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Sprog:
Engelsk

ISBN:
9783030155643

Forlag:
Springer Nature Switzerland AG

Indbinding:
Hardback

Sideantal:
247

Udgivet:
13. Juni 2019

Udgave:
12019

Størrelse:
148x210x0 mm.

Vægt:
473 g.

Leveringstid: 2-3 uger.
Forventet levering: 17. Oktober 2024

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1.568,95 kr.

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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