Name: Financial Dimensions of Marketing Decisions
Price: 1607.95 DKK
Availability: InStock
Author: David W. Stewart
ISBN: 9783030155674

Financial Dimensions of Marketing Decisions af David W. Stewart

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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Sprog:
Engelsk

ISBN:
9783030155674

Forlag:
Springer Nature Switzerland AG

Indbinding:
Paperback

Sideantal:
247

Udgivet:
14. august 2020

Udgave:
12019

Størrelse:
148x210x0 mm.

Vægt:
349 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 14. november 2024

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This book is about linking marketing activities and outcomes to the financial performance of the organization. More specifically, the book focuses on how marketing activities generate cash flow, growth, and other financial benefits for the organization.

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