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Globalization of Consumer Markets - Erdener Kaynak - Bog

- Structures and Strategies

Bag om Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781560244295
  • Indbinding:
  • Hardback
  • Sideantal:
  • 356
  • Udgivet:
  • 27. Maj 1994
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 820 g.
  • 2-4 uger.
  • 9. Juli 2024
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Beskrivelse af Globalization of Consumer Markets

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

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