Name: Healthcare Relationship Marketing
Price: 413.95 DKK
Availability: InStock
Author: Ira J. Haimowitz
ISBN: 9781032838397

Healthcare Relationship Marketing af Ira J. Haimowitz

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This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

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Sprog:
Engelsk

ISBN:
9781032838397

Forlag:
Taylor & Francis Ltd

Indbinding:
Paperback

Sideantal:
260

Udgivet:
24. juni 2024

Størrelse:
174x246x0 mm.

Vægt:
399 g.

Leveringstid: 2-4 uger.
Forventet levering: 21. december 2024

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Forlænget returret til d. 31. januar 2025

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This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

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