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Healthcare Relationship Marketing - Ira J. Haimowitz - Bog

af Ira J. Haimowitz
Healthcare Relationship Marketingaf Ira J. Haimowitz
Bag om Healthcare Relationship Marketing

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781032838397
  • Indbinding:
  • Paperback
  • Sideantal:
  • 260
  • Udgivet:
  • 24. Juni 2024
  • Størrelse:
  • 174x246x0 mm.
  • Kan forudbestilles.
  • 24. Juni 2024

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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af Healthcare Relationship Marketing

This is a practical overview and resource guide for the design and measurement of pharmaceutical relationship marketing (RM) programs. It contains descriptions of each aspect of pharmaceutical RM design and measurement, including a running case study with follow-up exercises. The author has also conducted interviews from several pharmaceutical mark

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