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International Marketing Strategy - Donata Vianelli - Bog

- The Country of Origin Effect on Decision-Making in Practice

af Donata Vianelli, Giovanna Pegan, Patrizia de Luca

indgår i International Series in Advanced Management Studies serien

International Marketing Strategy af Donata Vianelli
Bag om International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030335878
  • Indbinding:
  • Hardback
  • Sideantal:
  • 188
  • Udgivet:
  • 6. December 2019
  • Udgave:
  • 12020
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 477 g.
  • 2-3 uger.
  • 23. Oktober 2024
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Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

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