Black Week: Spar op til 85% Spar op til 85% på et kæmpe udvalg af gode bøger
Udvidet returret til d. 31. januar 2025
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. International Marketing Strategy

International Marketing Strategy - Giovanna Pegan - Bog

- The Country of Origin Effect on Decision-Making in Practice

af Giovanna Pegan

indgår i International Series in Advanced Management Studies serien

International Marketing Strategy af Giovanna Pegan
Bag om International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030335908
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 6. december 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Giovanna Pegan

Vis alle bøger af Giovanna Pegan

Beskrivelse af International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

Brugerbedømmelser af International Marketing Strategy



Andre købte også..
Find lignende bøger
Bogen International Marketing Strategy findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.