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International Marketing Strategy - Giovanna Pegan - Bog

- The Country of Origin Effect on Decision-Making in Practice

af Giovanna Pegan

indgår i International Series in Advanced Management Studies serien

International Marketing Strategy af Giovanna Pegan
Bag om International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030335908
  • Indbinding:
  • Paperback
  • Sideantal:
  • 188
  • Udgivet:
  • 6. december 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 16. januar 2025

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af International Marketing Strategy

Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels.

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