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International Place Branding Yearbook 2011 - Robert Govers - Bog

- Managing Reputational Risk

af Robert Govers, Frank M. Go
International Place Branding Yearbook 2011 af Robert Govers
Bag om International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780230279537
  • Indbinding:
  • Hardback
  • Sideantal:
  • 213
  • Udgivet:
  • 29. september 2011
  • Størrelse:
  • 162x240x21 mm.
  • Vægt:
  • 558 g.
  • 8-11 hverdage.
  • 9. december 2024

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

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Beskrivelse af International Place Branding Yearbook 2011

The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets.

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