Udvidet returret til d. 31. januar 2025

Key Account Management in Business-to-Business Markets - Stefan Wengler - Bog

- An Assessment of its Economic Value

Bag om Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9783835005174
  • Indbinding:
  • Paperback
  • Sideantal:
  • 294
  • Udgivet:
  • 26. september 2006
  • Udgave:
  • 2006
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 9. december 2024
På lager

Normalpris

  • BLACK WEEK

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Beskrivelse af Key Account Management in Business-to-Business Markets

Stefan Wengler provides a well founded answer to the question of the economic value and shows the need for the implementation of key account management. He presents a comprehensive, but easy-to-handle decision-making model that supports the decision on the most efficient key account management organization for individual companies.

Brugerbedømmelser af Key Account Management in Business-to-Business Markets



Find lignende bøger
Bogen Key Account Management in Business-to-Business Markets findes i følgende kategorier:

Gør som tusindvis af andre bogelskere

Tilmeld dig nyhedsbrevet og få gode tilbud og inspiration til din næste læsning.