Likeable Business: Why Today's Consumers Demand More and How Leaders Can Deliver - Dave Kerpen - Bog

The author knows how important it is for a business to be liked - by customers, employees, stakeholders, and the general public. This book lays out 11 strategies for organizations of all sizes to spur growth, profits, and overall success. It reveals the returns you can get when you gain the trust of your customers and stakeholders.