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Luxury, Lies and Marketing - M. Sicard - Bog

- Shattering the Illusions of the Luxury Brand

af M. Sicard
Luxury, Lies and Marketing af M. Sicard
Bag om Luxury, Lies and Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137264688
  • Indbinding:
  • Hardback
  • Sideantal:
  • 190
  • Udgivet:
  • 11. december 2013
  • Størrelse:
  • 222x138x17 mm.
  • Vægt:
  • 394 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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