Name: Luxury, Lies and Marketing
Price: 664.95 DKK
Availability: InStock
Author: M. Sicard
ISBN: 9781349443079

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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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Sprog:
Engelsk

ISBN:
9781349443079

Forlag:
Palgrave MacMillan

Indbinding:
Paperback

Sideantal:
190

Udgivet:
1. januar 2013

Udgave:
12013

Størrelse:
140x216x12 mm.

Vægt:
2776 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 13. december 2024

Forlænget returret til d. 31. januar 2025

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Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their customers with traditional commercial techniques. Full of case studies and practical tools for understanding luxury brand marketing the author provides frameworks to help companies with their own branding strategy

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