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Hardback
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751,95 kr.

Bag om Marketing in the Digital Era

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

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Sprog:
Engelsk

ISBN:
9783631745458

Forlag:
Peter Lang AG

Indbinding:
Hardback

Sideantal:
172

Udgivet:
29. juni 2018

Udgave:

Størrelse:
214x152x23 mm.

Vægt:
328 g.

Leveringstid: 8-11 hverdage.
Forventet levering: 27. november 2024

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This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

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