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indgår i New Horizons in Management Sciences serien

Marketing in the Digital Era
Bag om Marketing in the Digital Era

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783631745458
  • Indbinding:
  • Hardback
  • Sideantal:
  • 172
  • Udgivet:
  • 29. Juni 2018
  • Udgave:
  • Størrelse:
  • 214x152x23 mm.
  • Vægt:
  • 328 g.
  • 2-3 uger.
  • 17. Juli 2024
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Beskrivelse af Marketing in the Digital Era

This book stimulates a discussion on the changes engendered by the digital era, both in everyday life and the traditional marketing realm. It covers scientific studies and theoretical principles as well as educational purposes and practical applications of digital marketing principles, in order to improve our understanding of this domain.

Brugerbedømmelser af Marketing in the Digital Era



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