Name: Marketing Management
Price: 1118.95 DKK
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Author: Peter Doyle
ISBN: 9780470800966

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This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders.

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Sprog:
Engelsk

ISBN:
9780470800966

Forlag:
John Wiley & Sons Inc

Indbinding:
Paperback

Sideantal:
472

Udgivet:
10. januar 2003

Størrelse:
192x256x29 mm.

Vægt:
960 g.

Leveringstid: Ukendt - mangler pt..

Forlænget returret til d. 31. januar 2025

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This text is the Australasian adaptation of Peter Doyle?s Value-Based Marketing. It reformulates marketing, making it more relevant and establishing it on a sounder intellectual basis. The governing objective of management in most of today?s leading companies is to maximize long-term returns to shareholders.

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