Name: Marketing Management
Price: 927.95 DKK
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Author: Philip Kotler
ISBN: 9781292248448

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Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

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Sprog:
Engelsk

ISBN:
9781292248448

Forlag:
Pearson Education Limited

Indbinding:
Hardback

Sideantal:
840

Udgivet:
11. juli 2019

Udgave:
4

Størrelse:
215x280x30 mm.

Vægt:
1942 g.

Leveringstid: Nyt oplag forberedes af forlaget.

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Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.

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