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Marketing Management - Philip Kotler - Bog

af Philip Kotler
Marketing Management af Philip Kotler
Bag om Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781292727035
  • Indbinding:
  • Paperback
  • Udgivet:
  • 18. Juni 2024
  • Udgave:
  • 5
  • Kan forudbestilles.
  • 18. Juni 2024

Normalpris

Medlemspris

Prøv i 30 dage for 45 kr.
Herefter fra 79 kr./md. Ingen binding.

Bag om Philip Kotler

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Beskrivelse af Marketing Management

The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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