Name: Marketing Management
Price: 813.95 DKK
Availability: InStock
Author: Philip Kotler
ISBN: 9781292727035

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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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Sprog:
Engelsk

ISBN:
9781292727035

Forlag:
Pearson Education Limited

Indbinding:
Paperback

Sideantal:
808

Udgivet:
12. juni 2024

Udgave:
5

Størrelse:
275x211x31 mm.

Vægt:
1672 g.

Leveringstid: 4-7 hverdage.
Forventet levering: 29. november 2024

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The global bestseller Marketing Management is considered as the authoritative text on the subject. The 5th European edition focuses on fundamental aspects such as accessibility and the fast-moving pace of modern marketing. Covering a wide range of concepts, in-depth European case studies and exercises, the book offers the tools every student needs.

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